Anthropic· Marketing & Brand· Remote-Friendly (Travel Required) | San Francisco, CA
Field Marketing Manager
Classified Tasks (17)
Automate 0%Augment 76%Human-Only 24%
Augment (13)
AI assists, human decides
Own the full program lifecycle from strategy and sales alignment through execution and pipeline attribution.
operational
Own the end-to-end strategy, planning, and execution of field events including executive dinners, roundtables, workshops, regional conferences, and roadshows.
operational
Build and manage a regional field marketing calendar in coordination with sales leadership and demand generation.
operational
Identify and prioritize markets, accounts, and event formats that will maximize pipeline impact and deal acceleration.
analytical
Drive measurable pipeline and revenue impact from every program and own pipeline targets tied to field marketing.
leadership
Develop pre-event, day-of, and post-event engagement strategies to maximize registration-to-attendance conversion and sales follow-up.
communication
Work with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts.
communication
Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.
analytical
Coordinate with demand generation, content, product marketing, and brand teams to create event collateral, messaging, and follow-up assets.
communication
Bring field insights back to the broader marketing team to inform campaign strategy and messaging.
analytical
Manage field marketing budgets with a focus on efficiency and measurable outcomes.
administrative
Maintain project plans, timelines, vendor relationships, and logistics with attention to detail.
administrative
Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments.
operational
Human-Only (4)
Requires human judgment
Own and scale the field marketing strategy across North America for multiple customer and partner segments.
leadership
Manage sponsorships, venue relationships, speakers, and third-party event investments end to end.
operational
Serve as the primary field marketing point of contact for North America sales leadership to ensure program alignment with territory plans and revenue goals.
communication
Serve as the driving force behind regional in-person and virtual events and programs that build pipeline and accelerate revenue.
leadership
Job description
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that builds pipeline and accelerate revenue through in-person and virtual experiences. We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution. Responsibilities Field Event Strategy & Execution Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration Manage sponsorships, venue relationships, speakers, and third-party event investments end to end Pipeline Generation & Accountability Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics Cross-Functional Collaboration Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets Bring field insights back to the broader marketing team to inform campaign strategy and messaging Operational Excellence Manage field marketing budgets with a bias toward efficiency and measurable outcomes Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments You may be a good fit if you have 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders si