OpenAI· Growth· Seoul, South Korea and Singapore
Growth, Korea
Classified Tasks (20)
Automate 0%Augment 70%Human-Only 30%
Augment (14)
AI assists, human decides
Operate across the full funnel to manage awareness, acquisition, activation, retention, and expansion using performance marketing, AI workflows, in-product optimization, insights, experimentation, and creative ops engineering
operational
Own growth initiatives end-to-end, including ideation, creative development, deployment, measurement, and iteration
operational
Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic) for B2B and B2C segments
operational
Lead growth experiments and A/B tests across funnels and entry points by defining hypotheses, establishing measurement frameworks, and improving conversions
analytical
Translate experiment insights into scalable playbooks for broader rollout
operational
Partner with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
technical
Manage full-funnel performance metrics (CPM/CPC to LTV/CAC) and identify opportunities for efficiency and scale
analytical
Develop AI-native workflows that scale reach, personalization, and user journeys from out-of-product experiences to in-product entry points optimized for LTV
technical
Build AI-first creative systems and collaborate with design to rapidly prototype and test high-performing assets
creative
Expand growth channels and market coverage with attention to localization and regional performance nuances
operational
Collaborate with product teams to improve in-product conversion and onboarding flows
operational
Develop and refine attribution models, marketing tech stack, and automation processes to maximize impact
technical
Scale acquisition through Korea’s dominant channels
operational
Optimize conversion for the Korean market and translate learnings into localized growth strategies
analytical
Human-Only (6)
Requires human judgment
Drive user and revenue growth across ChatGPT’s consumer and business segments worldwide
leadership
Work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across markets
communication
Collaborate closely with engineering, product, data science, and design to execute localized growth motions
communication
Travel as needed for key cross-functional sprints and regional collaboration
operational
Drive influencer and creator partnerships as part of the paid and organic growth mix
communication
Drive ChatGPT Business adoption across Korea’s business and SME ecosystems
leadership
Job description
Growth, Korea | OpenAI Careers ## Growth, Korea Growth - Seoul, South Korea and Singapore Apply now(opens in a new window) **About the Team** The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. **About the Role** We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, Korean consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end, from ideation and creative development to deployment, measurement, and iteration, with a focus on Korea’s high standards for product quality, trust, and speed. This role requires close collaboration with engineering, product, DS, and design to execute localized growth motions. You’ll focus on scaling acquisition through Korea’s dominant channels, optimizing conversion, and driving ChatGPT Business adoption across Korea’s sophisticated business and SME ecosystems. This role is based in Korea. Travel as needed for key cross-functional sprints and regional collaboration. **In this role, you will:** * Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments. * Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks. * Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms. * Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale. * Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys. * Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets. * Expanding growth channels and market coverage, with attention to localization and regional performance nuances. * Driving influencer and creator partnerships as part of the paid and organic growth mix. * Collaborating with product teams to improve in-product conversion and onboarding flows. * Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact. **You might thrive in this role if you:** * 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies. * Proven ability to launch, scale, and optimize paid channels. * Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations). * Experience with AI-driven