OpenAI· Marketing· San Francisco
Head of Ads Enterprise Marketing
Comp$374K – $415K
Classified Tasks (22)
Automate 0%Augment 77%Human-Only 23%
Augment (17)
AI assists, human decides
Analyze customer audiences and market dynamics to inform marketing and product decisions
analytical
Influence product development by identifying customer needs and recommending product changes
leadership
Design sustainable, customer-aligned monetization models for advertising products
analytical
Drive awareness, adoption, and usage of OpenAI’s advertising products and platform
operational
Use data to analyze markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging
analytical
Develop enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement
communication
Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies
creative
Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement
communication
Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations
communication
Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences
operational
Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success
communication
Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations
operational
Define industry-specific narratives and go-to-market strategies for key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel
leadership
Partner with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions
operational
Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum
analytical
Shape narratives that position OpenAI as a premium advertising platform for marketers
communication
Build content, thought leadership, events, and demand programs that drive pipeline and long-term strategic growth
operational
Human-Only (5)
Requires human judgment
Partner with Sales, Partnerships, Product, Engineering, Research, Communications, and Design to deliver end-to-end customer experiences and lead cross-channel go-to-market launches
leadership
Own how advertisers understand, evaluate, adopt, and grow with OpenAI’s advertising solutions
leadership
Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth
leadership
Own OpenAI’s presence and narrative strategy at major industry events such as Cannes Lions, CES, Advertising Week, Possible, and DMEXCO
communication
Partner with Sales, Partnerships, Product, Finance, Legal, Communications, Research, and Data Science to establish OpenAI as a trusted leader in AI-powered advertising
leadership
Job description
Head of Ads Enterprise Marketing | OpenAI Careers ## Head of Ads Enterprise Marketing Marketing - San Francisco Apply now(opens in a new window) **About the Team** OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. **About the Role** We are hiring a Head of Enterprise Ads Marketing to define and scale OpenAI’s global marketing strategy for enterprise advertisers, agencies, and strategic brand partners. This leader will own how advertisers understand, evaluate, adopt, and grow with OpenAI’s advertising solutions. This is a highly strategic and hands-on leadership role where you will shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers while building the content, thought leadership, events, and demand programs that drive pipeline and long-term strategic growth. You will partner closely with Sales, Partnerships, Product, Finance, Legal, Communications, Research, and Data Science to help establish OpenAI as a trusted leader in the future of AI-powered advertising. This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office. **In This Role, You Will:** * Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth. * Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement. * Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies. * Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement. * Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations. * Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences. * Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success. * Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations. * Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel. * Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO. * Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions. * Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a