Head of Demand Generation at OpenAI — task breakdown

Head of Demand Generation | OpenAI Careers ## Head of Demand Generation Marketing - San Francisco Apply now(opens in a new window) **About the Team** The B2B Marketing team contributes to OpenAI’s broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform across SMB, enterprise, and developer audiences. We take a customer- and data-driven approach to understanding how organizations discover, evaluate, and adopt AI. We partner closely with Sales, Revenue Operations, Product Marketing, Growth, Research, Communications, and Design to create cohesive experiences that help customers move from initial interest to successful deployment and long-term value. **About the Role** We’re looking for a Head of Demand Generation to build and lead OpenAI’s enterprise demand generation function. This role will own the pipeline journey from lead through early-stage qualified opportunities, with a primary focus on enterprise buyers including IT leaders, administrators, executives, and Heads of AI. This is a highly cross-functional role for a leader who can pair strategic rigor with hands-on execution. You will shape our demand generation strategy, build the operating model and team to support it, and work closely with Sales and Revenue Operations to improve lead quality, handoff, conversion, and overall funnel efficiency. You will also accelerate top-of-funnel growth by optimizing existing programs and introducing new ones that expand enterprise pipeline. **In this role, you will:** * Build and lead OpenAI’s enterprise demand generation strategy with accountability for lead growth and conversion to early-stage qualified opportunities. * Own and improve the enterprise marketing-to-sales funnel, including qualification, scoring, routing, handoffs, and shared SLAs with Sales. * Identify and scale the highest-leverage demand channels, programs, and campaign types to drive qualified enterprise pipeline. * Develop segmentation and targeting approaches for priority enterprise buyer personas, with emphasis on IT, admins, executives, and AI decision-makers. * Partner closely with Enterprise Marketing on lifecycle, web, events, and other channels to ensure integrated execution across the buyer journey. * Hire, develop, and lead a high-performing demand generation team while remaining close enough to the work to set strategy, diagnose issues, and drive execution. **You might thrive in this role if you:** * 15+ years of experience in demand generation, revenue marketing, or growth marketing in B2B technology, with significant experience supporting enterprise sales motions. * A track record of building or scaling demand generation programs that drive measurable pipeline outcomes, not just lead volume. * A strong command of enterprise demand channels and program design, along with the judgment to know where to place bets and where to simplify. * Comfort navigating complex buying groups and creating programs for multiple enterprise personas, including technical and executive stakeholders. * The ability to move fluidly between strategy and execution, with excitement for building a new team while personally driving early momentum. * Strong cross-functional instincts and the ability to drive alignment across marketing, sales, and operations in a fast-moving environment. **Workplace & Location** This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. **About OpenAI** OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extrem

Head of Demand Generation

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