OpenAI· Marketing· Remote - US
Product Marketing Manager, Platform
Comp$227K – $315K
Classified Tasks (18)
Automate 0%Augment 72%Human-Only 28%
Augment (13)
AI assists, human decides
Analyze customer data and feedback to identify customer needs and challenges and relay insights to inform product development and messaging
analytical
Create and deliver educational resources and content that increase user understanding and enable product adoption
communication
Design and implement marketing campaigns for developers, startups, and enterprises, iterating strategies based on competitive analysis and market changes
communication
Craft and articulate positioning and messaging that differentiates OpenAI’s API platform from competitive AI platforms, cloud, and infrastructure providers
communication
Define enterprise value propositions and narratives tailored to target segments and personas
creative
Identify target enterprise segments and buyer personas in partnership with Sales and Product
analytical
Develop sales motions and customer-facing content to support early traction and long-term enterprise scale
operational
Develop developer-focused content, campaigns, launches, and programs in partnership with Developer Experience and Startup Marketing
communication
Synthesize voice-of-customer insights, competitive context, and usage data and present recommendations to Product and Engineering to influence roadmap and product positioning
analytical
Design messaging and competitive positioning for new APIs, developer tools, and models
communication
Establish post-launch feedback loops to monitor adoption, collect user feedback, and inform product and marketing iterations
operational
Create and document core narratives, positioning frameworks, and audience segmentation models from scratch
creative
Develop and standardize repeatable launch frameworks and processes to accelerate time-to-market for new products and features
operational
Human-Only (5)
Requires human judgment
Develop and execute marketing strategies to drive awareness, engagement, and usage of OpenAI’s products and platform among target audiences
leadership
Collaborate with Product, Engineering, Research, Communications, and Design teams to create and maintain a cohesive customer experience across channels
operational
Define and execute go-to-market strategies to establish and grow the API platform business
leadership
Coordinate with Product, Sales, and Communications to define product positioning, go-to-market plans, adoption tactics, and differentiation strategies
operational
Plan and execute announcement strategies and cross-functional launch plans for product and API releases
operational
Job description
Product Marketing Manager, Platform | OpenAI Careers ## Product Marketing Manager, Platform Marketing - Remote - US Apply now(opens in a new window) ## **About the Team** Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. ## **About the Role** We’re looking for a Senior Product Marketing Manager to help establish and grow OpenAI’s API platform business. OpenAI’s B2B strategy is centered on becoming the default API platform for every top AI startup globally and the intelligence layer inside the enterprise, helping AI agents connect to enterprise systems and data. This is a highly strategic role focused on winning developer mindshare and scaling enterprise adoption. You will build and execute on high-impact marketing strategies that bring the capabilities of our platform to life for developers, startups, and enterprises—continuously redefining marketing strategies based on the rapidly changing competitive landscape. You will partner closely with Product, Sales, and Comms to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. ## **In this role you will:** * **Shape and differentiate the narrative for OpenAI’s API platform:** Position OpenAI as the default API platform for leading AI startups and enterprises, and clearly articulate “why OpenAI” over competitive AI platform, cloud, and infrastructure providers. * **Help establish a new enterprise market for OpenAI:** Define the narrative and value proposition for OpenAI in the enterprise, partnering with Sales and Product to determine target segments and personas, sales motions, and customer-facing content that support early traction and long-term scale. * **Win developer mindshare:** Partner with Developer Experience and Startup Marketing to build content, campaigns, launches, and programs that resonate with developers and founders and bring the value and possibilities of the API platform to life. * **Partner deeply with Product to shape strategy and roadmap:** Contribute insights from voice of customer, competitive context, and usage data to conversations with Product and Engineering to help shape roadmap and positioning of our products. * **Build launch strategies for APIs, developer tools, and models:** Develop messaging, competitive positioning, announcement strategies, cross-functional launch plans, and post-launch feedback loops that drive adoption and usage. * **Build and standardize the foundation from scratch:** Create and standardize core narratives, positioning, audience segmentation, and launch frameworks while moving quickly to bring new products to market. ## **You might thrive in this role if you:** * Have 12+ years of experience in product marketing, technical marketing, sales engineering, or related roles in enterprise, B2B, or platform businesses. * Are excited by white space and ambiguity and want to build something new from the ground up. * Have experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams. * Enjoy working without a fully defined playbook and are motivated by ownership and impact. *