Vibecoder. The role, the market signal, and how to build it in your org.
Non-engineer who ships software via AI. Lazar Jovanovic at Lovable has no coding background; TikTok hires a product designer who vibe-codes prototypes. Defined by mode (natural-language spec → AI generates code, multi-model orchestration, layered validation) not by function. The Stage 2 'Build With AI' role spreading across PM, design, marketing, ops.
Emerging role: the public hiring signal is still forming. Tracked against 260,470 real job postings. see the live data →
From the market's version of this role to your version of it
Compose your org's Vibecoder job description
Start from the tasks real postings ask for, keep the ones that match your operation, add what is specific to you. The tasks carry their AI classification, so the JD you take away already says what AI runs and what stays with people.
Start with the work, not the org chart.
Run the audit on one operation and see what this role would own first.